Why Business Optimization Efforts Fail

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Many business optimization initiatives struggle in achieving success and up to 70% fail for one key reason - a failure to recognize and manage the impact of the changes on the organization. In this roundtable we discuss why your initiatives may be at risk and what efforts to take to mitigate those risks.

Presenters:

Marilyn Martin, Director Business Architecture Practice, Collaborative Consulting

Ms. Martin is the business architecture practice director for Collaborative Consulting’s national practice. She has over 30 years of experience both in the private sector and consulting, and has created and managed the implementation of business solutions for leading companies in a broad range of industries and product lines. Marilyn has a keen ability to identify the strategic imperatives of the business, design supporting business architecture, and identify and plan the initiatives required to execute.

Geoffrey Balmes - Sr. Business Architect, Collaborative Consulting
Geoffrey Balmes is a senior business architect and management consultant for Collaborative Consulting. He has been published in numerous industry journals, and has more than 25 years of domestic and international experience applying well-studied, proven approaches for evaluating business effectiveness and ensuring alignment between IT and the business. 

Karen Furtado, Insurance Practice Director, Collaborative Consulting
Ms. Furtado is the insurance practice director for Collaborative Consulting’s national practice. She has more than 25 years of technical and business experience within the insurance industry. Throughout her career, she has focused on delivering high value solutions for the cores issues facing insurance carriers. She can thoroughly assess clients’ needs and provide proven options for efficiently resolving business issues.

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