The Value Proposition of Business Architecture

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Join Gregg Rock and Steve Beise as they discuss the value proposition of business architecture.

As the demand for business architecture, continues to expand, we find that folks come to this discipline from a number of different areas; project managers, business analysts, solution architects or enterprise architects, line of business managers and directors – all trying to understand what business architecture is and the role that it can play in their organizations. 

This webcast will provide you with:

  • BAInstitute.org’s definition of Business Architecture
  • Major BA concepts, methods and frameworks and their practical application
  • Identify BA customer profiles
  • Value proposition mapping
  • Link between Business Architecture and strategy execution
  • Business Architecture Maturity Assessment 
  • Launching your Business Architecture practice
  • Acheiving architectural alignment

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