Business Architecture: Bridging Strategy and Execution - BrainStorm New York - November 5, 2014 - 13:00

Fall Session 2

Business Architecture: Bridging Strategy and Execution

Wednesday, November 05, 2014 from 1PM to 4PM
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Aug. 30$75.00$250.00$175.00
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Nov. 05$250.00$250.00$0.00
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Change is gaining speed and the implications of not changing are increasing every day. There is traditionally a large gap between the strategic vision of a company and the ability to execute that vision, as intended or even at all.

Integral to major transformations is the relationship between and the support from both the business and technology sides of an organization. Frequently this relationship is strained by past experiences, lack of communication, misinterpretation of needs and sometimes, all of the above.

Learn how Business Architecture can be the bridge between Strategy and successful Execution by bringing stakeholders together and leveraging their knowledge into actionable, reusable business assets written in a common language.


1:00pm - 1:30pm
  Business Architecture industry thought leader, Whynde Melaragno, will outline how she has introduced companies to Business Architecture, their successes and why it is a different process than any other.
1:30pm - 2:15pm
  Mega International, the leading developer of operational governance software, will outline how they manage the information required to deliver the value that Business Architecture offers.
2:15pm - 3:30pm

A current practitioner of Business Architecture will review their personal experience implementing a Business Architecture component to their business and the successes and challenges that have occurred.

3:30pm - 3:45pm
  Q&A for all speakers
3:45pm - 4:00pm
  Individual speaker break-out and Q&A


Business Architecture Practice Director for STA Group, LLC

Whynde Melaragno is the Business Architecture Practice Director at STA Group, LLC. She has over 10 years of Business Architecture experience, since the inception of the discipline. She is responsible for managing Fortune 500 client accounts and working hands-on to help them develop enterprise business architecture and build their internal practices to support it.
Director of GRC Business Development

Patrick is responsible for business development at MEGA in North America. He focuses on bringing value and supporting innovation to MEGA’s stakeholders using the industry leading MEGA Suite. He is responsible for managing partnerships, product training, and sales channel development, as well as providing support and industry expertise to the sales and marketing departments at MEGA.

Unique Value of Course:

  • Speak with industry leading BA consulting, software solution provider and current practitioner
  • Understand why companies are turning to Business Architecture to support complex transformations
  • Learn how to start using Business Architecture to uncover your company’s strengths and weaknesses


  • Introduce Business Architecture and its Value
  • Discuss why it works where others fail
  • Learn how and where it fits in the transformation process

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