Roadmap for Digital Business Success - BrainStorm New York - November 16, 2020 - 09:00

BrainStorm New York

Roadmap for Digital Business Success

Monday, November 16, 2020 from 9AM to 5PM
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This course provides participants with the key concepts, terms, methodologies, and approaches to building a roadmap or blueprint for success with digital business.

Digital transformation has become part of the business lexicon. It is now clear that strategy has much more to do with driving digital business success – than just technology alone. In this one day course, participants will learn how to develop a roadmap or blueprint for digital business success. The key elements of customer journey mapping, enterprise process architecture, operating models and organizational culture will be examined and incorporated into developing the key steps on the roadmap to success.

Participants will scrutinize the role of digital tools such as robotic process automation (RPA), analytics and big data, cognitive computing, artificial intelligence and machine learning in an effective roadmap or blueprint. The characteristics of a digital ecosystem will be considered as well as the importance of the role of leadership and the culture of the organization in driving digital business including the importance of digital business talent and digital skills.

An effective roadmap for digital requires challenging the existing business model and crafting a robust operating model for the organization. An enduring focus on improving customer experience with a business process based view and applying integrated enabling information technology is equally important as is developing a culture where it is easy for employees to serve customers.

Course Outline:

  • Overview of digital business concepts and principles
  • The business case for digital
  • The core elements of the roadmap for success with digital business
    • DBiz and Customer experience
    • DBiz and process architecture
    • DBiz and operating models
  • Deploying digital tools in an integrated way
  • Shaping organization culture
  • Skills and gaps
    • Governance and centers of excellence
    • Accountability for digital business
    • Summary

Unique Value of Course:

Learn the key steps in developing a roadmap for digital business. Gain an understanding of the linkage between customer journey mapping, process models and business models.  Learn a structured approach to understanding, analyzing and designing processes to improve performance with digital tools. Understand how to lead customer experience driven digital business efforts.


Understand the key components of a roadmap for digital business. Recognize the value of customer journey mapping in driving digital business success. Be able to challenge the current business model of an organization. Recognize the value of enterprise process architecture in framing the roadmap for digital success. Be able to outline a new operating model which integrates digital. Identify the major pitfalls in executing digital business.  Be able to articulate the role of leadership, talent and culture in digital business success. Be able to assess skills needed for success with digital business.

Who Should Attend:

  • Enterprise Architects
  • Executives
  • Chief Data Officer
  • Chief Digital Officer
  • Chief Analytics Officer
  • Data Scientist
  • Data Specialist
  • Information Architects
  • Digital Specialist
  • Digital Strategist
  • Digital Strategy Director
  • Digital Product Managers
  • Digital Automation Officer
  • RPA Designer
  • RPA Engineer
  • Senior Managers in Operations and IT
  • Business Process Managers
  • Business Process Analysts
  • Business Analysts
  • Business Architects
  • Project managers

Recommended Prior Courses:

Digital Business 101

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This training course is part of an eight-course Learning Path.

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Use the Learning Paths guide for easy course selection. When you complete eight courses, you will earn your BAIPSM.

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BrainStorm New York - 11/16/2020 - 09:00

On Demand



Available In-House or Private Live Online