Recently, the idea of “design thinking,” originally defined as the problem-solving approach of a designer, has been used to describe a broader approach to innovation and creativity. Companies like Target and P&G, as well as design firms like IDEO and Continuum, are currently applying design thinking to problems that were once the domain of purely analytical thinkers, but, as in many disciplines, there is little agreement on its exact definition and whether or not it creates value for businesses. This talk will define design thinking, present case studies of effective (and not so effective) applications, and outline the elements of the approach most useful for business process innovation.
Today’s telecommunications industry is virtually unrecognizable from the one of ten, five, even one year ago! The convergence of voice, data, content, and mobile services has created a communications mega-industry, where traditional telecom providers are vying against non-traditional competitors for market—and mindshare.
It’s a zero-sum game and the winner gets the customers and market share.
Today’s telecommunications industry is virtually unrecognizable from the one of ten, five, even one year ago! The convergence of voice, data, content, and mobile services has created a communications mega-industry, where traditional telecom providers are vying against non-traditional competitors for market—and mindshare.
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