History has shown that having a competitive advantage is critical to the success and long-term viability of all organizations. To create and sustain such an advantage, organizations must formulate a winning strategy, surpass competitors at implementing and executing it, and excel at continuously adapting it in response to internal and external events. Although numerous best practices have been adopted by organizations over the years to help them succeed in their strategic endeavors, 50 to 90% of strategic endeavors are still considered failures. That is why we have spent 5 years devising an innovative approach to help organizations address the causes of the difficulties they face during their strategic efforts.